mediocre brand photos are killing your marketing.
but what if your next brand shoot actually... fueled your marketing?
Your visuals need to be spot on.
Your brand deserves visuals that feel like you: strategic, soulful, and impossible to scroll past.
This isn’t about taking prettier pictures.
It’s about stepping into the role every unforgettable brand has:
you're here to stand out, not blend in
and that disconnect?
You had a brand photoshoot… but your visuals still feel meh.
You’ve got 300 photos and maybe five you actually like.
The rest? Forgettable. Off-brand. Nothing you’d want to post.
It’s not that your brand isn’t powerful... it is. You just haven’t learned how to show it. You’ve hired photographers. Even built Pinterest boards. But you showed up on shoot day with no campaign. No purpose. No shot list.
You expected your photographer to make magic, but the magic happens before the shoot. In the planning. The prep. The direction.
The result? Brand photos that say “freelancer with potential” when your brand is screaming “founder in her prime.”
and meh isn't cutting it in 2026
it's costing you.
Right now, you're stuck between two extremes
→ diy shoots that fall flat
→ professional photos that still miss the mark
You want visuals that feel like art and function like strategy. But somewhere between the Pinterest board and the final gallery, the magic gets lost and so does your momentum.
A self-paced course that gives founders and creatives the framework to direct brand visuals that convert, stand out, and finally feel like them. Your next brand shoot won’t just look better. It will sell better.
Plan your next shoot like a $30K production without the agency price tag.
INTRODUCING creative ctrl
The Look Twice Method
My signature framework to plan, direct, and deploy brand visuals so original, they stop the scroll and start conversations. No fluff. No filler. Just creative clarity.
Everything you need to conceptualize, plan + brief like a pro
What's included
Strategy Workbook
A Google doc with all of the action steps from the course in one place so when you sit down to do the work you're not fumbling through sticky notes, texts to yourself & random screenshots.
The Creative Brief Template
A plug-and-play Canva template that is designed to guide your shoot, pitch your vision, and onboard your creative team.
Imagine walking onto set with a creative brief in hand.
Your photographer already knows the story, the scenes, the energy.
→ No awkward “what do I do with my hands?”
→ No last-minute inspo scrambles.
→ No wasted shots you’ll never use.
When you lead the direction, your photographer gets to do their best work, and you finally get a gallery worth posting.
your photographer's job is to shoot, not direct
Showing up
prepared is the new flex
TLDR: You show up with the brief, and your photographer shows up ready to execute. You’re not just easy to shoot; you’re a creative’s dream client.
We don't teach trends.
We teach direction.
the cheat code you'll use forever
this is the pre-production process that makes your brand look expensive AF.
All I need is 2 hours of your time
→ Conceptualize editorial-level visuals that convert
→ Plan shoots that feel like full productions
→ Hire a creative team that can execute your vision
→ Be strategic in how you use your visuals so they fuel your marketing efforts for as long as you need
→ Lead your creative process with confidence and control
and you'll learn how to...
module breakdown
The strategy to save a ton of time, maximize your marketing efforts & make your new media last.
Post-Shoot Powerplays
MODULE twelve
Stop relying on your photographer to “get the shot”. Build a shot list that captures what you need and leaves room for creative magic.
The Shot List
MODULE ten
Shoot day gets to run like a well-oiled creative production. Set the tone to make the most of your session.
Lights, Camera, Action
MODULE eleven
It’s time to build your creative team. Finding the right collaborators starts with pitching like a creative director.
Assemble the
A-Team
MODULE nine
If your prop list consists of a laptop and coffee mug… straight to jail. Tell intentional stories through every object on set.
Props with Purpose
MODULE seven
Outfit selections! Wear your brand with outfits that communicate your vibe without saying a word.
Standout Style
MODULE eight
We’re not looking for cute spots; we’re on the hunt for locations that enhance your story.
Location is the Palette
MODULE six
We’re creating visuals around real business goals. Your media is an investment that should drive an ROI.
Strategy is Sexy
MODULE four
Filter your ideas, refine your aesthetic and build a moodboard that becomes a clear action plan.
Plan Like a Pro
MODULE five
Your brand is going to look aesthetic AF.. but every visual choice will have meaning.
Vision First, Vibes Follow
MODULE three
What (the helly) is creative direction and what does it have to do with your brand?
Take Creative CTRL
MODULE one
Understand the importance of positioning yourself as the main character in your industry.
Your Brand is That Girl
MODULE two
module breakdown
We’re not looking for cute spots; we’re on the hunt for locations that enhance your story.
Location is the Palette
MODULE six
We’re creating visuals around real business goals. Your media is an investment that should drive an ROI.
Strategy is Sexy
MODULE four
Filter your ideas, refine your aesthetic and build a moodboard that becomes a clear action plan.
Plan Like a Pro
MODULE five
Your brand is going to look aesthetic AF.. but every visual choice will have meaning.
Vision First, Vibes Follow
MODULE three
What (the helly) is creative direction and what does it have to do with your brand?
Take Creative CTRL
MODULE one
Understand the importance of positioning yourself as the main character in your industry.
Your Brand is That Girl
MODULE two
The strategy to save a ton of time, maximize your marketing efforts & make your new media last.
Post-Shoot Powerplays
MODULE twelve
Stop relying on your photographer to “get the shot”. Build a shot list that captures what you need and leaves room for creative magic.
The Shot List
MODULE ten
Shoot day gets to run like a well-oiled creative production. Set the tone to make the most of your session.
Lights, Camera, Action
MODULE eleven
It’s time to build your creative team. Finding the right collaborators starts with pitching like a creative director.
Assemble the A-Team
MODULE nine
If your prop list consists of a laptop and coffee mug… straight to jail. Tell intentional stories through every object on set.
Props with Purpose
MODULE seven
Outfit selections! Wear your brand with outfits that communicate your vibe without saying a word.
Standout Style
MODULE eight
make your next shoot your strongest marketing asset yet
stop booking shoots you'll regret later
make your next shoot your strongest marketing asset yet
stop booking shoots you'll regret later
Confidently hire a creative team to execute your vision and move your brand forward through stand-out visuals.
3. Shoot
Build your concepts, scenes & shot list like a director.
2. Start Planning
Get instant access to all modules and templates.
1. Enroll
Ready to get started?
here's how it works
The plug-and-play Canva template that will become your production Bible + hiring assistant.
the creative ctrl brief
the strategy workbook
The Look Twice Method
My signature framework to creatively direct your brand shoot from start to finish
All of the action steps & questions throughout the course in an easy-to-work-through Google doc.
The Investment
I'm not here to pressure you. Your next shoot day will do that on its own.
Jess (Not Jessie)
frogs, lizards + instability
Fears
ford bronco (brown interior ofc)
Currently driving
in my backyard with my boys
Happy place
I started investing in brand shoots early because I knew powerful visuals create impact. But after one too many disappointing galleries, I realized the truth: photographers shoot. They don’t direct. (Unless you're specifically hiring them for this piece, okay, don't @ me!)
And if you don’t know what you want? You’ll get whatever they give you. I used to think I was the problem. Now I know: I just needed to take control of the vision.
So I stopped outsourcing direction and started building my own creative briefs. Not just Pinterest boards but full-blown concepts, scene breakdowns, prop lists, shot direction.
The results? Night and day.
I went from fumbling through inspo on shoot day…to walking in like a creative director on a campaign set with a team ready to execute. No missed shots. No vague “energy.” Just scroll-stopping visuals that actually matched the brand.
I made this course because I was sick of creatives playing small with visuals that don’t say sh*t.
Have you heard? Creative direction is your new content strategy.
Meet Your Creative Director
founder of Disregard Studio and the reason your next brand shoot won’t miss.
Creative CTRL is not for you if...
You're okay with blending in
You don't enjoy the creative process
You have no vision for your business
You're unbothered by mediocrity
You know your brand media needs a level up
You enjoy the creative process
You often have a vision but feel lost with execution
You want to make the most of your investment into your brand media
Creative CTRL is perfect for you if...
You need to know your brand. That's it. I'm teaching you everything else. Creative CTRL was built for founders, freelancers, and service providers who know what they want their brand to look like... they just need the framework to make it happen.
You don’t need design skills or a creative team. You just need a brand worth showing off (and the desire to make it look as good as it feels).
What skills do I need to have before this stage?
No, but I highly recommend it when you can! This course will still be insanely valuable if you’re DIY-ing with your phone and a tripod. That said, Creative CTRL is designed to help you lead your visuals like a pro which means if/when you do hire a photographer, videographer, or stylist, you’ll know exactly how to communicate your vision and get results you love.
Do I need to hire a full team or professional photographer?
What if I want to offer this service to clients?
If you’re a service provider, amazing. This framework will make you infinitely more valuable to your clients. You can use what you learn inside Creative CTRL to elevate your own offers, lead more strategic shoots, and refine your creative direction process.
That said, the course content itself can’t be shared, resold, or taught to others. When you purchase this, you are purchasing one license for you only.
Hell yes! Photographers and videographers can earn commission every time your clients buy the course through your link, then step in to help them execute their Creative CTRL strategy. They DIY the direction. You deliver the magic.
If you're just a raving fan of the framework, you can earn commission by sharing it with anyone who needs it!
client love
-crystal
This changed my entire perspective on how I see brand shoots. I take ownership of my photos now. I see the strategy and value of what it can provide beyond just cute photos for my instagram. I will never look at my brand the same because of this course.
-natalie
I have done brand shoots, but nothing with this much clarity, for myself or for the photographer. I'm so excited to plan my next one. This already gave me SO many ideas for how I want to execute it & how to make it worth the time, money, and energy.
-melanie
This is pure creative genius! I wish I had this before my brand shoot because I was definitely stuck in headshot only mode and I feel like I have no assets.