A self-paced course to help you become your own creative director and build a visual brand that stops the scroll.
The Look Twice Method
My signature framework to plan, direct, and deploy brand visuals so original, they stop the scroll and start conversations. No fluff. No filler. Just creative clarity.
Everything you need to shoot smarter, not harder
The Creative CTRL Brief
A plug-and-play Canva template that replaces chaos with clarity. Forget scribbled notes and last-minute shot ideas. This done-for-you creative brief is designed to guide your shoot, pitch your vision, and onboard your creative team.
Shoot Day Checklist
The ultimate shoot-day prep guide, because confidence is in the details. You’ll know exactly what to pack, prep, and plan so you’re not scrambling with tangled cords, missing outfits, or “wait, did we get the hero shot?” energy.
Imagine walking into your next shoot with a full creative brief in hand.
Your photographer knows the vibe, the scenes, the shot list, the energy—before you even start rolling.
→ No last-minute inspo scrambles.
→ No awkward “what do I do with my hands?” moments.
→ No wasted time on setups you’ll never use.
With Creative CTRL, you’re not just planning a shoot—you’re leading it.
And trust us: photographers feel the difference when their clients come prepared.
Give them the brief they’ve always dreamed of—and get the gallery you’ve always wanted.
Shoot day gets to run like a well-oiled creative production. From energy to efficiency, you’ll know how to set the tone and make the most your session.
Filter your ideas, refine your aesthetic and build a moodboard that becomes a clear action plan.
Your brand is going to look aesthetic AF.. but every visual choice will have meaning. We’re leading with purpose, not Pinterest.
Understand the importance of owning your creative direction & positioning yourself as the main character in your industry.
We’re not looking for cute spots; we’re on the hunt for locations that enhance your story.
Now that your vision is locked and loaded, it’s time to build your creative team. Finding the right collaborators starts with pitching like a creative director.
We’re creating visuals around real business goals. Your media is an investment that should drive an ROI.
Stop relying on your photographer to “get the shot” and start directing every frame with purpose. Build a shot list that captures what you need and leaves room for creative magic.
No more sitting on content. Learn how to organize, sort and actually use your photos and videos so your shoot doesn’t collect dust in your Google Drive.
If your prop list consists of a laptop and coffee mug… straight to jail. Tell intentional stories through every object on set so your photos feel more you.
Outfit selections! Wear your brand with outfits that communicate your vibe without saying a word.
Sit back and wait to get final deliverables you can gush over
Use my plug-and-play process to plan your next brand shoot like a director
Get instant access to Creative CTRL when you sign up
Hoping someone else will get your vision
Creative CTRL isn’t just more education. It’s authority, aesthetic, and alignment in your hands.
Booking shoots without a plan
Getting final galleries that feel meh
The Google doc of your damn dreams. Every check box will be a hit of dopamine that gets you one step closer to a dope ass shoot.
shoot day checklist
the creative ctrl brief
The Look Twice Method
My signature framework to creatively direct your brand shoot from start to finish
The plug-and-play Canva template that will become your production Bible + hiring assistant.
frogs, lizards + instability
ford bronco (brown interior ofc)
in my backyard with my boys
I started investing in brand shoots early because I knew powerful visuals create impact. But after one too many disappointing galleries, I realized the truth: Photographers shoot. They don’t direct.
And if you don’t know what you want? You’ll get whatever they give you. I used to think I was the problem. Now I know: I just needed to take control of the vision.
So I stopped outsourcing direction and started building my own creative briefs. Not just Pinterest boards—but full-blown concepts, scene breakdowns, prop lists, shot direction.
The results? Night and day.
I went from fumbling through inspo on shoot day…to walking in like a creative director on a campaign set with a team ready to execute. No missed shots. No vague “energy.” Just scroll-stopping visuals that actually matched the brand.
I made this course because I was sick of creatives playing small with visuals that don’t say sh*t.
Then you’re exactly who this is for. Creative CTRL gives you the tools to prep properly so when shoot day comes, you’re not scrambling, guessing, or settling. You’ll walk in with a plan, a vibe, and a vision so strong it directs itself.
No, but I highly recommend it when you can! This course will still be insanely valuable if you’re DIY-ing with your phone and a tripod. That said, Creative CTRL is designed to help you lead your visuals like a pro which means if/when you do hire a photographer, videographer, or stylist, you’ll know exactly how to communicate your vision and get results you love.
Lifetime access, babe. This isn’t a rent-it-and-regret-it kind of course. You’ll have full access to every module, template, and update for as long as the course exists — which, trust us, it’s not going anywhere.
Absolutely not. If you want to hire a team, we’ll show you how to direct them like a creative boss. If you’re DIY-ing it with a tripod and good lighting, you’ll still walk away with scroll-stopping content. Either way, you’ll learn how to create visuals with intention, not just aesthetics.
client love
-brand
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"The first team i've worked with where i didn't have to micromanage."
-brand
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Eget sit amet tellus cras adipiscing. Nec nam aliquam sem et tortor consequat id porta. Lorem ipsum dolor sit amet.
"The first team i've worked with where i didn't have to micromanage."
-brand
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Eget sit amet tellus cras adipiscing. Nec nam aliquam sem et tortor consequat id porta. Lorem ipsum dolor sit amet.
"The first team i've worked with where i didn't have to micromanage."